MakoKids is delighted to have participated in MIPCOM 2024, one of the premier global media events, as part of the Turkish Pavilion in Cannes. This influential gathering provided an incredible opportunity for MakoKids to showcase its commitment to empowering children through diverse, high-quality content that seamlessly blends education and entertainment.
A special thank you goes to Begüm Ece and Mine Güneş for their invaluable coordination efforts on behalf of the Istanbul Chamber of Commerce (İTO), and to the Service Exporters Association (Hizmet İhracatçıları Birliği) for their essential support in making our participation seamless.
Adding to the excitement, MakoKids’ initiative, KidsAI, made a strong impression during the Applied AI Summit at MIPCOM 2024. This summit, a key highlight of the event, focused on the transformative impact of AI in media production and audience engagement. On behalf of KidsAI, co-founder Evren Yigit actively engaged with top industry leaders, exploring the cutting-edge ways AI is shaping content strategy and creation. Key insights from the summit included:
- Generative AI as a Creative Partner – Runway’s Emily Golden presented advanced tools like text-to-video, demonstrating how AI empowers creators to bring their ideas to life with speed and precision.
- Productivity Gains Through AI – Audrey Schomer from VIP highlighted that 30% of media companies are using or testing generative AI, showcasing its ability to enhance storytelling and operational efficiency.
- AI as a Profit Engine – Industry leaders from Newen Studios, Banijay, and Google discussed how AI-driven insights are optimizing content strategies and boosting profitability.
- Navigating Legal Challenges – Frank Valentin of DLA Piper shed light on the complexities of AI transparency under the EU AI Act, balancing regulation and trade secret protections.
MakoKids’ partnership with KidsAI underlines our shared vision of leveraging technology to enrich children’s media while adhering to the highest standards of safety, transparency, and ethical practice. AI has the power to revolutionize content creation, and our participation in discussions at MIPCOM 2024 emphasized our role at the forefront of this evolution.
Being part of MIPCOM 2024 not only reinforced MakoKids’ global presence but also highlighted our dedication to driving media innovation that captivates and educates young minds. We look forward to expanding our reach and continuing to create impactful, responsible content for children around the world.
Stay connected as we continue to innovate and lead in the evolving landscape of children’s media! To read the full coverage visit KidsAI on Applied AI Summit at MIPCOM.
